Reverb automation in my opinion, is one of the coolest ways to develop emotional context in a song. It can't be done the same on every song but the results can be very satisfying.
Before you automate your reverb, make the proper adjustments to suit your needs. Once that's done, understand what you want to automate. It can be level, diffusion, early reflections, ect.(Me particularly, I automate the level on the bus' fader to give more or less contrast on a certain word or phrase).
If you ride the bus fader on the vocal. You can bring more emotional depth to the song, by making the room feel smaller on less intense parts, and larger on the intense parts. Remember not to go overboard as this would ruin your song. Moderation is key
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